Project Goal
This autumn campaign for Evans Cycles was to effectively communicate the impact of the changing season on cyclists’ clothing and accessories choices, emphasizing the importance of appropriate gear to enhance comfort, performance, and safety during autumn rides.
This autumn campaign for Evans Cycles was to effectively communicate the impact of the changing season on cyclists’ clothing and accessories choices, emphasizing the importance of appropriate gear to enhance comfort, performance, and safety during autumn rides.
Summary
The campaign effectively achieved its goals and objectives by utilizing cyclist portrait images shot in a studio that highlighted the impact of weather and light on clothing and accessory choices. Through compelling visuals and informative messaging, the campaign successfully educated and inspired cyclists, resulting in increased customer engagement, satisfaction, and sales. Evans Cycles solidified its reputation as a trusted resource for seasonal cycling gear, empowering cyclists to enhance their autumn riding experiences.
The campaign effectively achieved its goals and objectives by utilizing cyclist portrait images shot in a studio that highlighted the impact of weather and light on clothing and accessory choices. Through compelling visuals and informative messaging, the campaign successfully educated and inspired cyclists, resulting in increased customer engagement, satisfaction, and sales. Evans Cycles solidified its reputation as a trusted resource for seasonal cycling gear, empowering cyclists to enhance their autumn riding experiences.
