Project Goal
Create a visually captivating and memorable design that effectively captures the excitement, unique challenge, and adrenaline-pumping nature of the race. The logo should embody the spirit of the event and the electric atmosphere of the renowned Malverns Classic festival, appealing to both riders and spectators. Ultimately, the logo aims to promote the event and attract participants by conveying the thrilling experience of conquering the floating and bobbing track on the water, while also showcasing the event’s connection to the world of mountain biking.
Summary
The final logo design for the event is a visually captivating and memorable representation of the thrilling race. It successfully captures the excitement, unique challenge, and adrenaline-pumping nature of the event. It is both bold and eye catching with vibrant colours, dynamic illustrations with a retro inspired logotype that ensures maximum promotion of this event.
